Nonprofit Essentials: Develop a Fundraising Plan Focused on Missi

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Develop a Fundraising Plan Focused on Mission-Purpose-Impact: Leveraging Marketing and Communications Tactics that Engage Donors Presented by Dr. Andrea Tawney Every organization has a mission to accomplish so let's hone the power of telling your story in every phase of the fundraising cycle. Whether you are a one person shop or a team of many, we will provide tactics you can easily implement to acquire, cultivate and steward donors. Inspire new donors and annual donors to become major donors and key influencers by leveraging marketing and communications tactics that demonstrate Mission-Purpose-Impact. A fundraising plan doesn't have to be costly, but it does take a commitment to planning with purpose, even if just 30 minutes a day. Dr. Andrea Tawney, Vice President for Advancement at Texas Tech University Health Sciences Center El Paso and owner of ATawney Consulting, LLC, is a dynamic and experienced leader in engagement, strategy, and management.