Pharmtrue Pharmacy's Borderland Car Show & Food Truck Festival
About
Pharmtrue’s Borderland Car Show & Food Truck Festival Date: August 9, 2025 Time: 9:00 AM – 2:00 PM Location: 227 S Main St, Las Cruces, NM 88001 Join us for the Borderland’s biggest celebration, uniting 150–300 vehicles, 50 food trucks, pet adoptions, and family fun! Support Big Brothers Big Sisters, Rebel Angel All Breed Animal Rescue, and SNAP New Mexico while enjoying live music, awards, and community vibes. For Car Owners: Showcase your ride in 15 award categories, including: -Best Classic Car (Pre-1980) -Best Modern Domestic (1990–Present) -Best Lowrider -Best Lowrider Radical -Best Classic Truck -Best 4x4 -Best Hot Rod -Best Hot Rod Radical -Best Euro/Import -Best Motorcycle -Best Mini/Compact Modified -Best Electric Vehicle -Best Racing Car -Best Bike/Trike -Big Brother' Big Sister's Choice -Best of Show $1000 CASH PRIZE (3-foot trophy!) Entry Fee: $35 per vehicle Registration: Complete online by clicking the ticket link below. Instructions: Arrive by 8:00 AM for setup. Designated parking for clubs (20+ vehicles). Contact joaquin@pharmtrue.care for group discounts. Perks: Photo ops with High Horse models, free public entry for spectators. For Food Trucks Serve 2,000–5,000 hungry attendees and compete for 15 awards: -Best Borderland Taco -Best Burrito -Best Seafood -Best Use of Local Ingredients -Best Dessert -Best Vegeterian/Vegan Option -Best Comfort Food -Best Fusion Dish -Best Presentation/Instagrammable Dish -Best Wings -Best BBQ -Best Hamburger -Best Drink -Best Side Dish Entry Fee: $40 early bird (by July 11, 2025), $60 after Registration: Sign up by clicking the ticket button below. Instructions: Permits handled for out-of-town trucks (submit by July 26, 2025). Setup by 8:00 AM, 10x10 space provided. Perks: Farmers market traffic, social media shout-outs (@pharmtrue). For Vendors Showcase your crafts or services in a 10x10 space (LIMITED to 20 spots). Entry Fee: $100 per 10x10 space ($50 discount for two spaces) Registration: Secure your spot by clicking the ticket button below. Instructions: Setup by 8:00 AM, bring your own tent. Contact joaquin@pharmtrue.care for details. Perks: High foot traffic, logo placement on event materials. Event Highlights Cars: 150–300 vehicles, 15 award categories, custom trophies. Food Trucks: 50 trucks, 10 awards, judged by influencers and attendees. Pet Adoptions: Rebel Angel hosts indoor adoptions, building on their $2,777.24 June yard sale success. Spay/Neuter: SNAP New Mexico offers free vouchers for low-income families. Family Fun: Kids activities, good eats, sweet rides, & live music. Community Impact: Supports Big Brothers Big Sisters, Rebel Angel, and SNAP New Mexico. Get Involved: Register your car, food truck, or vendor booth by clicking the ticket link below. Free attendance for the public, 9:00 AM–2:00 PM, August 9, 2025. Follow @pharmtrue on Instagram and Facebook for updates.